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Land Rover advertisements 1960 - 1969

             To view these 1960s Land Rover adverts as a slide show, click here

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------------ 1960

 

     The "tough as a tank, handy as a taxi" was a slogan used regularly around this time and here appropriate images were used accordingly

------------ 1960

 

     The huge African hinterland with masses of unmade roads was the perfect export territory for the Land Rover, but in the early years, it was only the more affluent countries such as South Africa where people were able to afford the vehicle in any significant numbers

------------ 1960

 

     Rover executives continued to place full-page adverts in the farming press, although they now almost always used photographs, as opposed to the line drawings of the 1950s.

------------ 1960

 

     Here, Land Rover's marketing team in Britain have found a photograph from Australia of a road where only a Land Rover is allowed to travel and have used this to emphasise the "Land Rover only" theme.

------------ 1960

 

     The 1960s saw more examples of clever copy writing as the Land Rover brand became more mainstream.

------------ 1960

 

     Another example of clever copywriting.

------------ 1960

 

     A warm full-page colour advertisement featuring a hard working Land Rover in a typical farming environment.

------------ 1960

  

     A clever advertisement which manages to get the words "streets" and "field" into the main slogan -subtly emphasising the vehicle is comfortable over any terrain

------------ 1960

 

     With a significant major road building programme taking place in Britain in the early 1960s, Rover executives were keen to emphasise the role that Land Rovers could play in the construction process.

------------ 1960

 

     In this advert, a Land Rover belonging to the construction firm Higgs and Hill is shown hard at work helping to build new roads and motorways -thereby demonstrating the vital role the vehicle was playing in Britain's industrial development.

------------ 1960

 

  

     An advert which reminds the reader that this is a very hard working vehicle; happiest in the dirt and mud, unlike a more regular car or van

------------ 1960

  

 

     Most of the Land Rover's original advertisements were aimed at farmers and the agricultural community, and this 1960 advert came back to the same theme, declaring this was a very useful hard working farming accessory 

------------ 1960

 

 

    

A direct American advert stating very simply that the Land Rover was the must-have vehicle for difficult wintry conditions

------------ 1961

 

     Another highly evocative colour advert showing a hard working Land Rover on a typical British farm.

------------ 1961

 

     A specially produced advert for an emergency services magazine.

------------ 1961

 

     The Trans-Darien expedition of 1960 was one of the first major Land Rover expeditions in Latin America and after the event the company were keen to show potential customers how their vehicles managed  to tackle the extreme terrain.

------------ 1961

 

     A striking image showing how a Land Rover with a new 2 1/4 litre diesel engine could pull a fully laden freight train.

------------ 1961

 

     Another example of a full-page colour advert. This one showed a Land Rover hand-in-hand with horsemen and women as they rode through the countryside, emphasising that the Land Rover was right at home with the country set.

------------ 1961

 

    
     An advert for the launch of the new 101 Forward Control Land Rover. The page is crammed with straight forward text and images to make sure the reader is given as much information as possible.

------------ 1961

  

 

     This large advertisement from a dealer in California  simply listed all the different ways in which Land Rovers could be used, on the premise that every reader could relate to one or some of them and then start making further enquiries

------------ 1961

 

 

 

     Another highly illustrative advertisement trying to draw the reader in with lots of facts, details and pictures of different body combinations

------------ 1961

 

 

     A highly evocative image of a Land Rover hard at work in a tough industrial environment

------------ 1961

  

 

     Martin Walter were one of the most successful of the conversion companies of the period and they regularly placed advertisements showing their modified Land Rover motor homes in action

------------ 1961

  

 

     The Land Rover was advertised extensively in "country" magazines during the 1950s and 60s, with pictures of Land Rovers aside horses very common 

------------ 1961

  

    

Humerous advert from a Bradford based Land Rover dealer

------------ 1962

 

     Another advert for the new 101 Forward Control, but this one showing different possible configurations of the vehicle.

------------ 1962

 

     Another striking full-page advert featuring an original painting by Terence Cuneo. The painting itself is in colour, but was mainly featured in B&W as an advert. The Land Rover logo on the steering wheel was not in Cuneo's original painting, but was added afterwards.

------------ 1962

 

     One of the first adverts to show the Land Rover as a "trendy" 1960s car, as opposed to primarily being a working vehicle as it had mainly been featured in the past.

------------ 1962

 

     This advert is aimed directly at the large family or any other group which requires use of a substantial size people-carrier. It emphasises it can carry up to 12 passengers and even shows where they would all be seated

------------ 1962

 

     A straightforward advert showing the huge versatility of the Land Rover as a hard working multi-purpose vehicle

------------ 1962

 

     Another straightforward full-page advert showing the great flexibility of the Land Rover to the farmer.

------------ 1962

 

  

     The Land Rover Dormobile adverts would often emphasise the ability of the Land Rover at being able to get anywhere, but with the added comforts of an on-board caravan

------------ 1962

 

     Another clever play on words as Land Rover's advertising became much slicker.

------------ 1963

 

     A back to basics advert emphasising the all-round capabilities of the Land Rover in words and pictures.

------------ 1963

 

 

     An excellent American advertisement which surprisingly wasn't used more often, showing the Land Rover effectively traversing "impossible" terrain -thereby, instantly grabbing the reader's attention

------------ 1963

 

     Another innovative ad from the Rover Motor Company of North America, who were responsible for sales stateside. Use of the words "Grand Sport" was designed to draw readers into the ad, with some, perhaps, becoming more interested in the vehicle and then possibly making a purchase.

------------ 1963

 

 

     In the early 1960s, Land Rover's American marketing department were fascinated by crime and thought using any references to Land Rovers and crime would attract interest and increase sales.

------------ 1963

 

  

     Another example of an American crime related advertisement

------------ 1963

 

 

     The phrase the Land Rover Owner was seemingly coined by Land Rover's marketing team in the early 1960s and was used in a number of adverts at the time

------------ 1963

 

 

     Yet another unusual advert from the Rover Motor Company of North America. This one features both a "his" and "hers" Land Rovers in stereotypical poses -an advert which would never be used or allowed today