Heavily illustrated full-page advert featuring a Forward Control Land Rover with the emphasis that this is a vehicle which can be individually modified for many purposes
An early example of more sophisticated advertising where the reader is asked to consider the text more carefully, than simply being given a stark headline explaining what the product is about
Here, the Land Rover's strength is compared to that of a rhinoceros. The same theme was repeated in adverts many years later.
This clever headline aimed at business owners is one which Land Rover could have used more often over the years as it emphasises the extensive multi-purpose qualities of the vehicle.
An intellectual advert where the reader is invited to read all the text to understand what the ad is about, instead of a simple, plain headline.
This is a very similar advert to the previous one, except with different text.
The theme of providing a story of how owning a Land Rover will enhance everyone's life is continued with a similar advert as the previous two.
A rare advert from America which advises the reader the Land Rover can be shipped to 160 countries -from New York.