!

------------ 1963

 

     This is an advert which inevitably attracts a reader's attention as it shows the huge number of body variants of a Land Rover, something no other car could offer.

------------ 1963

  

    

Heavily illustrated full-page advert featuring a Forward Control Land Rover with the emphasis that this is a vehicle which can be individually modified for many purposes

------------ 1964

 

     An even more innovative advert by Land Rover's US distributor. On the basis that crime always attracts attention, the marketing team here used a strong headline, instead of a picture, to draw readers into the advertisement.

------------ 1964

 

     Another unusual US advert. Here, the marketing team hope to attract the reader's curiosity by showing a one-off, upmarket Land Rover which is vastly different to the standard model.

------------ 1964

  

 

     Another advert featuring "the Land Rover owner" slogan

------------ 1964

  

 

     The 1960s saw more advertisements which compared both car and Land Rover ownership, almost introducing the idea that one vehicle could do everything; IE, the Range Rover of the 1970s.

------------ 1964

  

 

     An American Land Rover dealer advertisement aimed at the general outdoors person as opposed to industry, showing a Land Rover in a very evocative rural setting

------------ 1964

 

     As Land Rover supported Donald Campbell's world land speed record attempt in Australia, once the record was broken, the company were keen to share in the limelight with full page advertisements in several major publications

------------ 1964

 

     In this pre-Internet era and with some countries only having a limited dealer network, one of the main purposes of some adverts was to invite readers to write in for a sales brochure where they would be able to get much more information about the vehicle and the different models available

------------ 1964

  

    

An early example of more sophisticated advertising where the reader is asked to consider the text more carefully, than simply being given a stark headline explaining what the product is about

------------ 1964

 

     A very similar advert to the previous one which requires the reader to concentrate on the message in the text, rather than providing a  straightforward headline

------------ 1964

  

 

     Another advert where everything is put in the main headline and relies on the reader to process the information themselves, as opposed to providing a simple unambiguous statement

------------ 1965

 

     One can only assume the image of a Land Rover with elephants in this advert was designed to show the Land Rover was as much at home in the African hinterland, as it was anywhere else.

------------ 1965

 

    

Here, the Land Rover's strength is compared to that of a rhinoceros. The same theme was repeated in adverts many years later.

------------ 1965

 

     This clever US ad relates to a Rolls-Royce advertisement which stated the car was so quiet the loudest noise was the ticking of the electric clock. By contrast, the copywriters here wanted to emphasise the Land Rover had such a powerful engine it could be heard very clearly.

------------ 1965

 

     Throughout the 1950s, the Land Rover was advertised as "Britain's most versatile vehicle", but so successful was its overseas marketing that the slogan was subsequently changed to "the world's most versatile vehicle" -even in Britain.

------------ 1965

 

     During the 1960s, the annual Smithfield Show was a major agricultural event in Britain. In 1965, as Land Rover were one of the exhibitors, the marketing team took the opportunity to emphasise the capabilities of their product in the press before the event.

------------ 1965

 

     This advert used a standard technique of having brightly coloured text to emphasise all the key words.

------------ 1965

 

     Put simply, this full-page advert was designed to show that anyone who could afford one, should have a Land Rover.

------------ 1965

 

  

     The non-rusting aluminium body has long been one of Land Rover's many assets and this Australian advert attempts to quantify the benefits from a financial point of view.

------------ 1966

 

     This is another advert aimed at the farming community, but using regular photography, as opposed to the line drawings of the 1950s.

------------ 1966

 

    

This clever headline aimed at business owners is one which Land Rover could have used more often over the years as it emphasises the extensive multi-purpose qualities of the vehicle.

------------ 1966

 

     This is a very similar advert to the previous one, except using different images and a much smaller headline, but with the same message.

------------ 1966

 

     The Rosenfield dealer in Manchester also used the "Not a car, but a fleet" slogan in their own local press adverts, but without the varied images Land Rover used themselves.

------------ 1966

 

    

An intellectual advert where the reader is invited to read all the text to understand what the ad is about, instead of a simple, plain headline.

------------ 1966

 

    

This is a very similar advert to the previous one, except with different text.

------------ 1966

 

    

The theme of providing a story of how owning a Land Rover will enhance everyone's life is continued with a similar advert as the previous two.

------------ 1966

 

     This is a great advert to draw the reader in as it features the unusual sight of one Land Rover carrying another.

------------ 1966

 

     A highly visual advert showing the many different Land Rover body styles. As there are very few words, this ad was designed more to promote the brand, than sell any specific model.

------------ 1966

 

     This is an example of Land Rover getting free publicity as it the Martin Walter Company paying for the advert to promote their Dormobile motor home conversion which was based on a standard Land Rover.

------------ 1966

 

     Crabtree and Nichol were one of the main car dealers in South Yorkshire in the 1960s and placed adverts which featured all the models they sold. It meant Aston Martin and Alfa Romeo sports cars were sold alongside the standard Land Rovers

------------ 1967

 

     Another innovative North American advert, but this one trying to hammer home the message that the Land Rover would be the ideal vehicle for anyone to go and explore the great American outdoors.

------------ 1966

 

  

     A striking UK local dealer advert which deliberately uses a black background to make the advert stand out

------------ 1966

  

 

     Another Land Rover Dormobile advert which uses the Land Rover's traditional features coupled with the motorhome concept to emphasise the appeal of the vehicle

------------ 1967

 

     Another example of the Land Rover being promoted as a vehicle for everyday transportation, with car-like comforts, as opposed to primarily being a vehicle for farmers and other land based workers

------------ 1967

 

     Another example of an advert where the Land Rover is being promoted more to the sporting and outdoor community, than farmers and land workers.

------------ 1967

 

     This advert shows the Land Rover as an ideal vehicle for both work and play, only a few years before the Range Rover is launched.

------------ 1967

 

    

A rare advert from America which advises the reader the Land Rover can be shipped to 160 countries -from New York.

------------ 1967

  

     A California dealer advert which states that the Rover 2000 is the world's safest vehicle and describes the Land Rover as the world's best 4-wheel drive vehicle

------------ 1967

 

 

     The world wide success and popularity of the Land Rover meant that the makers and sellers of aluminium were very keen to be associated with the vehicle -seen here in this advert by the Alcan company.