Back

Land Rover advertisements 1970 - 1979 

    To view these 1970s adverts as a slide show, click here

!

------------ 1970

 

     This was an example of good PR, as opposed to standard advertising. The Land Rover marketing team simply produced a photograph of a short-skirted pretty girl with rifle in hand standing next to a brand new Land Rover and then captioned it as if it was a news story and sent it to many newspapers and magazines. Sure enough, it was then subsequently used in many publications, with Land Rover not having to pay a penny in advertising costs.

------------ 1970

 

     A beautifully crafted photograph of a Land Rover at work on an English country hillside. The Land Rover is made to appear that it is as much a natural part of the scenery as the cottage below.

------------ 1970

 

     1970 saw the launch of the Range Rover and it wasn't surprising that both the current Land Rover and new Range Rover models were featured together in some of the early advertising.

------------ 1970

 

     From the very beginning, advertising for the Range Rover referred to it as a car, as opposed to a "go-anywhere" vehicle as the Land Rover had often been described.

------------ 1970

 

     The marketeers were keen to emphasise the new Range Rover was full of advanced technology. Significantly, the early Range Rover adverts did not feature the traditional Land Rover oval which had been part of so much of the advertising since the late 1950s, as it was keen for the two products to have their own distinct identities.

------------ 1970

 

  

     Kienzle were one of several companies which placed full-page advertisements to promote their association with the new Range Rover when it was launched

------------ 1970

 

  

     Champion were another company which were keen to associate their spark plugs with the newly launched Range Rover

------------ 1970

 

     Rubery Owen have had a long association of supplying key components to Land Rover and were another company who were keen to be associated wirth the launch of the new Range Rover

------------ 1970

  

 

     Disc brake manufacturer Ferodo were another major company which were keen to publicise their relationship with the new Range Rover car 

------------ 1970

 

     The giant GKN engineering group were yet another company happy to be associated with the Range Rover at its launch

------------ 1970

 

  

     A clever advertisement for the new Range Rover by stressing its multi-role ability -albeit somewhat diminishing the value of the regular Rover saloon cars 

------------ 1970

 

  

     An extraordinary full page colour advertisement from New Zealand which describes in graphic detail how Land Rovers were put through a gruelling series of challenges in New Zealand's most difficult terrain, but proved their strength and abilities every time.

------------ 1970

 

  

    

An American Land Rover advertisement under the British Leyland logo, as opposed to being marketed by the Rover Motor Company of North America

------------ 1970

 

     A highly seasonal full-page advert and one of the few that has no picture of a Land Rover at all.

------------ 1970

 

  

     Another in the Land Rover animal series. This one comparing a Land Rover to a horse. This sort of creative, "imaginative" advertising was a world apart from the simple line drawings of Land Rovers on a farm of the early 1950s

------------ 1970

 

     Another in the animal series of adverts from the early 1970s. The trans-national image meant the same advert was used in different countries, with the text being translated word for word.  

------------ 1970

 

 

     Another advert designed to clearly differentiate Land Rovers from ordinary cars.

------------ 1970

 

     Clever copywriting was also used in this advert to promote the long-term value of a Land Rover.

------------ 1971

 

     This clever advert emphasised the value of a Land Rover, as opposed to the cheapness of a rival vehicle.

------------ 1971

 

     This is a rare full-page Land Rover advert which doesn't have a picture of a Land Rover in it. Instead, it is the text which is used to sell the vehicle's virtues.

------------ 1971

 

     When the Series 111 model was launched, the higher spec and greater performance were features which were heavily emphasised in the press advertisements.

------------ 1971

  

 

     Land Rover's winching ability has always been one of its main strengths and as the Capstan winch was recommended by Land Rover, its manufacturer, Mayflower Automotive Products, were keen to promote their association.

------------ 1971

 

 

     Another advertisement which promotes the Range Rover as being everything from a performance car to an estate, luxury and cross-country car rolled into one

------------ 1971

  

 

     A simple advertisement from Carawagon using silhouettes to show how the main Land Rover models could be transformed into basic, comfortable motorhomes

------------ 1971

   

     The mid 1970s, saw Land Rover's US marketing department use a range of bizarre statements to try and sell their vehicles. Whether they were true or not was irrelevant; they were simply designed to attract attention

------------ 1971

  

    

Another in the series of American Land Rover adverts making bizarre statement to attract attention

------------ 1972

 

     Range Rover's involvement in the 1972 Darien Gap expedition in Central America inevitably resulted in subsequent advertisements which showed the Range Rovers successfully tackling the extreme jungle conditions.

------------ 1972

 

     A very similar full-page advert to the previous one, except using a different striking picture from the same expedition to show the Range Rover tackling extremely difficult terrain

------------ 1972

 

    

Another advert promoting the Land Rover's value. This time Devonshire farmer Lord Lambert, no less, agreed to be featured. The ad explained that his Land Rover was still in everyday use, 21 years after it was purchased.

------------ 1972

 

     This is perhaps the oddest headline ever in any Land Rover advert, but one which would certainly attract attention.

------------ 1972

 

  

    

Another in the series of American Land Rover adverts making bizarre statement to attract attention

------------ 1973

  

 

    

Another in the series of American Land Rover adverts making bizarre statement to attract attention

------------ 1973

 

     Another clever American advert aimed at the more intellectual potential buyer.

------------ 1973

 

    

Another of the American adverts aimed at the more intellectual reader 

------------ 1973

 

     With increasing competition by rival companies from overseas, Land Rover's advertising team hit back with a very direct advert aimed at showing-up those that were trying to copy its product.

------------ 1973

 

     A very homely advert which again emphasised the longevity of a Land Rover. This one having done nearly 120,000 miles in 18 years of continual use.

------------ 1973

 

     "Tougher" is one of the words or phrases that different generations of Land Rover advertising executives have used frequently in press adverts.

------------ 1973

 

     Another clever advert where the text and picture together makes the statement that few other vehicles are ever used for towing or heavy lifting purposes.

------------ 1973

  

 

     With the huge British Leyland empire encompassing everything from buses to trucks, sports cars, saloon cars and Minis, the Land Rover was often advertised during this period as just another product within a huge range

------------ 1973

 

     Another advert which emphasises the multi-purpose benefits of an everyday Land Rover.