Originally, much of the advertising was concentrated on the specialist farming press and often used line drawings of Land Rovers hard at work in the fields, with standard text.Over time, adverts began to appear in other specialist media, as well as general publications, and also became more colourful and imaginative.

To view more than 300 examples of classic Land Rover advertisements as they appeared in English language newspapers and magazines, primarily from the UK, North America, Australia and New Zealand from 1948 until 1979, click on the different images below. Collectively, these advertisements provide a highly revealing insight into how the early Land Rovers were marketed.

Click on the different images below to view advertisements from each decade