History of Land Rover advertising 1948 - 1979
|Highly informative A5 size reference books featuring more than 150 of the very best Land Rover print advertisements from 1948 to 1979|
These are the adverts which played a hugely role in Land Rover's development in the important formative years
Both volumes contain more than 75 individual adverts from literally the very first black and white line drawing advert produced in April 1948 (the same week as the Land Rover was launched at the Amsterdam Motor Show), to the much more sophisticated colour adverts for the Series 3 model and early Range Rovers of the late 1970s.
All the adverts played a hugely important role in promoting the new marque to the assorted outdoor industrial and agricultural workers of the era, as well as the wider motoring public, and were instrumental in helping to cement the Land Rover name into popular culture.
The extensive number of adverts which are featured in the books have been compiled from a wide range of mainstream and specialist publications by marketing historian Tim Cleave, who also provides informative background details, as well as a marketing insight into many of the ads which are featured.
Packed with clear illustrations, containing striking image and many catchy period promotional slogans which were used at the time, the two volumes are essential reading for anyone interested in Land Rover’s illustrious early history.