!

------------ 1953

 

 

 

    

 This is effectively the same ad as the previous one, but produced at full-page size.

 

 

 

------------ 1953

 

 

     Another example of a very busy advert produced by Henlys, one of the main Land Rover dealers of the period.

------------ 1953

 

 

     Henlys also did their own targetted marketing. This advert was placed in an aviation publication to show air crew and air workers that the Land Rover could also be useful for them, both at work, as well as for transportation.

------------ 1953

 

 

     This local newspaper advert states that Bournemouth's local dealer would bring a Land Rover for a demonstration to a potential customer's farm or estate, without any obligation.

------------ 1953

 

     This local dealer ad was still using the simple image of an overhead drawing showing the Land Rover with its three bucket seats as the only picture

------------ 1953

 

 

     A good example of different models being featured on the same full-page advert.

------------ 1953

 

 

     Another advert from the farming press. However, in this one, there is a quote saying "My Land Rover is always busy", but this is merely artistic license as there is no indication of who is making the statement

------------ 1953

 

 

 

     A highly evocative advert from Australia showing the usefulness of the PTO (power take off) unit at work cutting timber in the field

------------ 1953

 

 

 

     A British advertisement promoting the Land Rover to the owners of quarries and other large-scale industrial sites emphasising the alround usefulness of Land Rovers off the beaten track

------------ 1953

 

 

 

     As Land Rover built its own fire tenders in the early 1950s, they would place their own full-page adverts showing how useful a Land Rover could be whenever there was a major fire

------------ 1953

 

 

 

     A very rare advert showing a scenario of Rover's executive 75 saloon car at the same location as a new Land Rover -albeit at an exclusive country estate with its own castle

------------ 1953

 

 

 

     This grandly presented advertisement was showing Rover's full model range for the following year with the Land Rovers being given as much prominence as the saloon car. 

------------ 1954

 

  

    

The "glutton for punishment" slogan was used in a number of adverts in the mid 1950s and was designed to promote the Land Rover as a reliable "never-say-die" workhorse.

------------ 1954

 

     At the time when Land Rovers were still mainly regarded as working vehicles, this advert was informing readers the latest models would be on display at the forthcoming Commercial Motor Show. At the time, this was a more important event for the company than the car orientated Motor Show.

------------ 1954

 

 

 

    

An early example of an ad showing that the newly improved Land Rovers were more comfortable to drive and had a dashboard more similar to a car. This was a sign that Rover wanted more car buyers to start seeing the Land Rover as regular transportation.

------------ 1954

 

 

     Even by 1954, the Land Rover was still being advertised alongside the Rover saloon car in some general interest publications.

------------ 1954

 

 

     The "No road except for Land Rover" became a familiar marketing slogan in the mid 1950s and helped to promote the concept that Land Rovers could get to places other vehicles couldn't reach.

------------ 1954

 

     Here, the same image and text is used as in the previous advert, except at full-page size. This is a rare advert which is aimed as much at the armed forces as any other land based organisation as it uses line drawings of soldiers in uniform in the front seat, and contains such phrases as "can accept the toughest assignments"

------------ 1954

 

 

     Here, the use of a strong blue border helped to draw readers into the page.

------------ 1954

 

 

     Another big, bold, full-page advert from the Henlys company.

------------ 1954

 

     The Henlys dealership was probably one of the most successful Land Rover sales companies during the 1950s and all their adverts were extremely professional

------------ 1954

 

 

 

     Another marketing slogan which became popular in the mid 1950s was: "Taking the rough with the smooth", shown here.

------------ 1954

 

     This regional advert is unusual in that it not only targets regular farmers, but also the owners of the huge "cattle stations" which existed across Australia.

------------ 1954

 

     As with all motor manufacturers, Rover announced their model line-up well in advance of the following year and this advert from Autumn 1954 shows the range of Rover and Land Rover models which would be available in 1955.

------------ 1954

 

 

 

     An Australian advert with the very wordy slogan: "Your Assurance of Maximum Efficiency". The ad also used a different line drawing to anything done before

------------ 1954

 

 

 

     A very rare advertisement from an English language newspaper in India. The advert is very straightforward, with the headline simply making a statement, than offering the reader a clever slogan to draw them in.

------------ 1955

 

     Significantly, this local dealer was giving the Land Rover more prominence than the Rover saloon car, showing how much more popular and profitable it had become over the previous few years

------------ 1955

 

     This ad from 1955 subsequently became one the most famous of Land Rover's early ads as it showed a genuine sign stating the road was impassable for motors, giving Rover's marketing team free reign to add their own appropriate words.

------------ 1955

 

  

     This is another iconic mid 1950s advert which shows farm labourers working alongside a tough, hard working Land Rover in a typically evocative setting.

------------ 1955

 

     This advert is the same as the previous one, except it was published in Black and White and contained an extra "news story" designed to draw the reader in.

------------ 1955

 

 

     Another striking full page advert which used the slogan: "No road except for Land Rover".

------------ 1955

 

     A full-page advert which shows a working Land Rover and Brockhouse trailer on a farm, with the slogan: "Making molehills out of mountains".

------------ 1955

 

     An identical advert to the previous one, except the slogan has been changed to "Take loads off your mind".

------------ 1955

 

     The slogan: "Takes loads off your mind" is used again in this full-page advert. However, while the text is very similar, the image has now been changed.

------------ 1955

 

  

     Before the time that Land Rover had their own diesel engine, the Turner Manufacturing Company offered a very successful conversion unit and advertised it heavily in the press. They particularly noted its success on a long-distance endurance trial through Africa

------------ 1955

 

 

     Another full page advertisement for the Turner Engineering diesel engine conversion which also featured the epic trans-Africa endurance trip which proved the quality of the engine

------------ 1955

 

  

     In this full-page advert from Turner Manufacturing, they even include a letter from  a satisfied customer who states how much cost saving he is making by using the converted diesel engine

------------ 1955

 

     Another clever marketing slogan was introduced in this advert: "Hand over to Land Rover". Despite its poetic ring, it was surprisingly barely repeated and never caught on.

------------ 1955

 

 

 

     A virtually identical advert to the previous one, except with just the long-wheel based model featured

------------ 1955

 

     Another deliberate use of a typical working farmer looking happy in his smart new Land Rover, with an additional image of his Land Rover hard at work.